You will be able to benefit a lot from hiring a book publicist. Publicists have connections and this is one of the main advantages of hiring one. These relationships have been in existence for very many years. These are the connections that will help you open doors that may never have been accessible to you. When getting back on media publicists can’t give you much help. But the good thing is they have made some really good connections. This means they know where and how to get new connections. When you are an author having media exposure can be very vital. The problem comes from the fact that they don’t know who they can call or even where they can start. It can be complex and difficult to generate publicity. You will need to know the right producers, the right shows to attend and the perfect time to call. Hiring a publicist will ensure that all these details will be well taken care.
Some media outlets don’t work directly with authors and this is why you will benefit from hiring a publicist. This means they can only work with you when you have a publicist. These media outlets normally want to work with a more formalized system. With a publicist they will definitely be willing to work with you. Publicists have the right expertise to guide you. It is important to have guidance when you go for a radio station or a show. You will get the proper coaching from a good publicist. He will train you on the words you will use. He will also ensure that you will avoid making any mistakes.
Another advantage of book publicists is that they know how to spin things to the media. A good publicist can be able to take topics and themes in your book and translate them to something useful. For instance they can transform them to a newsworthy and timely occasion. A book publicist will be able to develop the right message. He will also be able to use the right angle to get the attention of the media. They will know how to pick the right angle to maximize interest in you and your book. Another advantage of having a book publicist is that they will get your message to the right people. You can be able to book yourself in radio stations or TV shows but you may never go far. A good publicist knows what producers need to book you as a guest. He will then work hard to get your message to the right people. The recommendation of a trusted publicist may get you a booking in a show.